There is an old adage in the networking and internet marketing industry which states that “The money is in the List”.  So true!  After much use and experiences with several different companies, we use Traffic Wave simple because it cost less, has unlimited name and campaign capabilities, and also has an affiliate program.  Although we believe in converting traditional cost centers into profit centers, we definitely always want to at least, zero-dollar net cost every expense item we can.

What is an auto-responder?

More than just an automated response system, auto-responders can be set up as a full fledged email marketing and list building system. The following is an excerpt from the company website.

• Manage Unlimited Lists.
  Whether you manage one list or 500, your account gives you access to as many AutoResponders as you need to manage all of your email marketing campaigns for just $17.95 per month.
• Unlimited Subscribers In Each List.
  Each of your AutoResponders can handle an unlimited number of subscribers. Start small and build your email marketing lists as you go. Your TrafficWave.net AutoResponder will grow with you.
• Collect As Much Data As You Want.
  From basic name and email information to specific demographic responses, each AutoResponder can be customized to collect the information you want to target your subscribers as wide or narrow as your email marketing needs dictate.
• Schedule Broadcasts With a Mouse-Click.
  Set up your AutoResponder to send a special offer or letter to a single subscriber, a group of subscribers or your entire database with a single click. Send your broadcast instantly or schedule it to go out at a later date. Great for reminders and seasonal offers!
• Track Your Open Rates
  See exactly how your email marketing messages are performing. Track Open Rates to see exactly how many of your messages are actually being opened by your subscribers.
• Track Your Click-Throughs
  Using our powerful AdTracking technology, you can track the effectiveness of each letter in your Email Marketing campaigns. In addition, this same technology can track any online advertising. You can know which ads are producing subscribers and even more important… which letters are converting those subscribers to customers.
• Easily Create Opt-In Forms For Your Web Site.
  Easily integrate AutoResponder subscription forms into your own web site by copying form code from your back office. Subscription forms can be customized to look and feel like a seamless part of your web site. This is a great way to boost your Email Marketing lists.
• Use Our Convenient Opt-In Forms.
  Your TrafficWave.net account also includes a variety of capture pages that you can customize and use to start gathering subscribers. Simply choose the capture page look and feel you want to use and start your promotion.
• Send HTML or Text Messages.
  Your TrafficWave.net AutoResponder account includes full access to our powerful HTML WYSIWYG Editor. Even if you can’t spell “HTML”, you can be creating powerful professional looking follow-up messages in no time. As easy to use as your word processor!
• No Complicated Programs to Download or Install.
  Opening your account takes less than 5 minutes. There are no downloads and no complicated installation processes. Simply complete our online signup form, create your messages, and either add forms to your own web site or start using our pre-designed capture pages to gather subscribers.
• Unlimited Free Customer Support.
  Our online support team is always available to help you with questions about your new AutoResponder. We also have a discussion forum where other users share ideas, tips, and strategies. You can also watch free online videos to see exactly how to set up your AutoResponders. Free online help is never more than a mouse click away.

Now businesses, clubs, organizations, entrepreneurs, and home-based business professionals can easily stay connected to their customers, prospects, and members from any computer anywhere in the world using Email Marketing Auto-Responders.