Sales is one of the most written about and talked about professions. It continues, in spite of occasional bad publicity, to be the bottom line of most industries.
A good idea, service or product has value, and creates profits only when it is sold to someone.
Selling is considered by many to be an integral part of any communications process – that is, you must first sell yourself to the other person to create a rapport, as well as the proper environment in which communication takes place.
The sale itself is an extension of that trust, or rapport. Selling is the bottom line of the marketing process; it is the interaction that makes business work, and thereby makes the world – the financial world, anyway – go ‘round.
We are all in sales.
Whether we sell a product, service or idea we engage people in our lives and with our thoughts. There are those who do it well and others who do not. Which one are you?
This chapter will help develop your sales abilities and turn you into the master salesperson you are destined to be.