George Sims

Send to Share is a marketing strategy which increases the efficiency of converting prospects into customers.

Although this system works in most any type of prospecting activity, it is specifically documented for maximizing networking meeting activity by increasing conversion ratios substantially.

The strategy combines the advantages of the 5 Step Activity Control model and the SendOutCards referral campaigns.

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Part 1 -

Five Step Activity Control Model

 

Our life is about relationships. Whether we are parenting our children, relating with our life mate, selling a product or service, or selling a concept to an elite group of people like a Board of Directors, someone is always in control at any given moment. The "5 Step Activity Control Model" is not about controlling other people, however, it is about allowing us the ability to control our own environment in order that we are able to accomplish our goals in the most efficient manner possible.

Part 2 - Working Networking Meetings

 "What to Do" and "How to Interact" at networking meetings utilizing the principles in the 5 Step Activity Control Model and with the understanding that the follow activity will include the SendOutCards marketing campaigns.

Part 3 -

 

All the activities named above are all about building relationships. This system, which we will we will call "Send to Share" for the time being, enables one to send a heart felt message in a card printed in their own handwriting script, from their computer.

This card will be addressed in your own handwriting script and mailed for you with an actual postal stamp and can include a picture on the front which has been taken by you adding an additional personal touch.

And, very importantly, it is much more convenient and much less costly than purchasing cards elsewhere. These cards can be mailed individually or sent to groups totally hundreds or even thousands with just the click of a button.

It is important to note that people still much prefer receiving cards, especially if they are personal, than receiving any type of egram or ecard, which quite often don't make it through the system.

"Joe Girard is acclaimed as one of the greatest salesmen in the world. He is listed in the Guinness Book of World Records as being the "Greatest Salesman in the World".

For 12 straight years Joe sold more cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever attained this title for more than one year, and not for both cars and trucks.

Joe is the only salesperson ever inducted into the Automotive Hall of Fame in 2001, renowned for selling more cars than anyone else in the World.

During his fifteen year selling career, he sold 13,001 cars,all at retail - no fleet, wholesale or used cars*. Most of his time is now spent writing books, giving lectures, and sales rallies.

In one of several books he has written, he credits much of his success to his practice of sending thirteen cards per year to his prospects and customers (one per month and one for the Christmas holidays).

He simply states: “Use the mail so your customers will never forget you, especially when it's time for them or one of their friends or relatives to buy.”

* Audited by the accounting firm of Deloitte & ToucheAudit - Info from Joe Girard's Website

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There are currently networking/seminars on the topic on the first 3 Thursdays of each month in Louisville, KY. If not currently, these presentations will be available on live webinars and also video posted to this site. Just click on the MeetUp icon for more information.